Up Fundraising boosts it’s integrated fundraising services by partnering with Toronto tech startup, GiveMagic, a video storytelling and fundraising platform to help charities 10x their relationships with their donors.

For Immediate Release:  GiveMagic, Video Fundraising, powered by Up Fundraising

April 1, 2020 [Toronto, Canada]Up Fundraising is pleased to announce a strategic partnership with GiveMagic, combining Up Fundraising’s integrated fundraising services from lead generation, acquisition to stewardship campaigns with GiveMagic’s video storytelling platform to help charities 10x their relationships with their donors. 

With technology increasingly shaping the way we communicate and connect, charities recognize that they need to accelerate the development of their digital communications to ensure they connect with donors in a relevant and meaningful way. The Up – GiveMagic partnership brings charity clients the video fundraising strategy and execution together with video storytelling technology straight into a donor’s inbox or SMS. 

“This partnership ensures we can bring scalable personalized acquisition and stewardship programs to clients in fundamentally new ways,”  says Justin Rotman, co-founder of GiveMagic. Neil Spivack, President of Up Fundraising highlights “we’ve been building digital marketing channels for our charity partners now for almost 2 years. To be able to add GiveMagic into our ecosystem of tools, supporting the delivery of video stories will definitely be rewarding for donors and for our charity partners, they will undoubtedly see an uptick in their retention numbers.”


For more information please contact:

Niduk D’souza, Director of Strategy & Marketing


Justin Rotman, Co-Founder


About Up Fundraising

Up Fundraising was founded in Toronto in 2015.  Since its start, Up has expanded to include operations across Canada and the US.  Up’s focus is developing robust integrated campaigns and highly customized strategies for our clients. Up Fundraising provides digital marketing, telemarketing fundraising, and donor acquisition services, engaging in millions of conversations each year, creating new and lasting relationships. www.upfundraisidev.wpenginepowered.com

About GiveMagic

GiveMagic is a digital storytelling platform that enables nonprofits and charities to build lasting donor relationships. Customers use GiveMagic to effortlessly capture and send videos that elevate donor engagement, stewardship and acquisition programs. Michael Warshafsky and Justin Rotman founded GiveMagic in 2019 to help nonprofits use the most powerful stories in the world to inspire donors to take action. www.givemagic.co.  

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